AI shoppers are already buying — without you

Your Shopify store is invisible to AI shoppers.

When a shopper asks ChatGPT for "the best wool crewneck under $150," does your product show up? Risova audits your catalog, scores every SKU, and tells you exactly what to fix — in plain English.

Free — no credit card No Shopify app to install Results in ~2 min
live audit
Your catalog score
0 /100 Fair
128 products audited · northbound.co
Top issues
Prioritized by impact
Critical
Missing structured product schema
42 pages
High
Thin descriptions under 40 words
18 pages
Quick win
Add alt text to hero imagery
7 pages
+18 points expected if you apply the top 3 fixes
AI shopping isn't coming. It's here.
14%
of shopping queries on Google now show an AI Overview — and that number is climbing fast.
83%
of queries starting with "best" trigger an AI-generated answer before the shopper sees a product link.
35%
more clicks go to products cited by AI answers. Products not cited are invisible.
The problem

Your product pages were built for humans.
AI shoppers see something else.

Google AI Overviews, ChatGPT Shopping, Perplexity, and Gemini decide what to recommend based on structured data, rich descriptions, and machine-readable attributes. If your page doesn't have them, you don't exist to an AI shopper.

Risova is the AEO audit (Answer Engine Optimization) for Shopify — the SEO of the AI era.

What a human sees
Merino Wool Crewneck
Soft, breathable, made for cold mornings. Available in 4 colors.
$128
What ChatGPT sees
ChatGPT
I found a crewneck on this store, but I don't have enough structured detail to recommend it. No fit guidance, no material weight, no FAQ. I'll suggest other stores instead.
Six dimensions

We score every product
the way AI shoppers read it.

Each product page gets a 0–100 score across six factors. No black box — you see exactly what's weighing you down.

01 · Structured data

Schema markup

Does your page have JSON-LD so AI can parse your product without guessing?

02 · Description depth

Description quality

Is it specific and detailed — or vague and generic? AI prefers specifics.

03 · FAQ content

Question coverage

Do you answer "how does it fit" and "how do I wash it" — the stuff AI quotes?

04 · Product attributes

Structured facts

Size, material, weight, dimensions — explicitly stated, not buried in prose.

05 · Crawler access

Bot accessibility

Can GPTBot, ClaudeBot, PerplexityBot actually reach your page — or are they blocked?

06 · Image alt text

Visual labels

Alt attributes matter for multimodal AI — models that look at your images.

How it works

From URL to fix list
in two minutes.

No app install. No Shopify login. Paste a URL — we do the rest.

northbound.myshopify.com
Run free audit
No app install No login
1

Paste your store URL

Your public Shopify URL is all we need. No API keys, no OAuth, no Shopify admin access.

Scanning catalog
42 / 128
/products/crosshatch-crewneck 88
/products/merino-sock-3pack 62
/products/trail-beanie-merino
~1 min 30 sec remaining
2

We crawl your catalog

We find every product via your sitemap, fetch each page, and score it live across all 6 AEO dimensions.

64
AI-Ready
42
Fair
22
Critical
Critical Missing product schema 42
High Thin descriptions 18
Quick win Add image alt text 7
3

Get a prioritized fix list

Every issue shows its impact, which products are affected, and a copy-paste-ready fix. Quick wins first.

See the full methodology →
Sample report

No charts you can't read.
Just answers.

app.risova.com/catalog/northbound.co/report
64 / 100
Fair
128 products audited
Scanned in 1 min 42 sec
64
AI-Ready
42
Fair
22
Critical
AI-generated fix
Suggested FAQ for Crosshatch Wool Crewneck
Q: How does this fit?
A: True to size with a slightly relaxed body and ribbed hem. If between sizes, size down for a cropped look or up for layering.

Q: How do I wash it?
A: Hand-wash cold or machine-wash on wool cycle. Lay flat to dry.
Pricing

Start free. Upgrade when you're ready to fix.

Every plan audits your whole catalog. The Starter plan unlocks every product-level fix and the AI writer.

Free

Try it on your store today.
$0
  • Audit up to 5 products in full detail
  • Catalog-level stats & tier breakdown
  • See every issue across your catalog
Start now
Cancel anytime. No card required to get started. Compare plans →
FAQ

Questions, answered.

What exactly is AEO, and how is it different from SEO?
SEO optimizes for what Google's search results show. AEO — Answer Engine Optimization — optimizes for what AI answer engines say. When ChatGPT or Gemini answers a shopping question, it picks products from structured data, not from page rank. Risova audits you on the signals AI actually uses.
Do I need to install a Shopify app?
No. Risova only reads your public product pages — the same ones Google and ChatGPT see. No app, no OAuth, no API keys, no access to your admin.
How long does an audit take?
About 1–2 minutes for a 100-product catalog. Larger catalogs take a few minutes more. You'll see live progress as we scan.
What do I actually do with the report?
Each issue comes with a suggested fix you can copy-paste straight into Shopify — an improved description, a new FAQ, structured data markup, alt text. On Starter, our AI writes the content for you, tuned to your brand voice.
Does this work for non-Shopify stores?
Today, Risova is built specifically for Shopify — the crawler knows Shopify's sitemap structure, JSON-LD patterns, and the Shopify admin fields where fixes go. WooCommerce and BigCommerce support is on our roadmap.
Will AI shopping really matter for my store?
It already is. 14% of shopping queries on Google trigger an AI Overview. Google and Shopify just launched the Universal Commerce Protocol so AI agents can discover, recommend, and check out — without anyone visiting your site. Stores with poor product data are getting left behind. Risova is how you fix that.

Don't get skipped by the next shopper
who asks AI.

Run your first audit free. See your catalog score in under two minutes.

Start now — free
No credit card No Shopify app Results in 2 min